WHAT IS HAPPENING IN THE NAME OF ADVERTISEMENTS?
Advertising is a medium of selling art, through which visual and audio information is provided to the consumers to make them think, agree, act, or behave according to the will of the advertiser. Advertisements often make a large impact in their small structure. Today, advertisement has become an important part of our life. If a fact is repeated over and over again, it becomes true - this idea is the basic element of advertising. They are an important tool for marketing. To some extent, we can say, advertisements provide true information to the viewers. For example, when any item comes into the market, information about its form-color-structure and quality is provided through advertisements. The aim is to educate the consumer, help them make a view and analyze the need of it. Ads also draw our attention towards right and wrong. As far as consumer goods are concerned, the basic objective of advertisements is to leave an impression on the subconscious mind of the consumers. Overall,